The most common question on industry forums and groups has always been “How much should I charge for XX?”. Always curious, I decided to dive deeper. Over the last two years, I’ve surveyed sign makers and printers that visited my blog - InkSauce.io - on what their biggest headache is. “Pricing my work” was at the top of the list.
Why does it have to be so hard?
If you’re here, then you already know how much you charge for custom signs and graphics can make or break your business.
It’s all too easy to pour hours and hours into your business and never see the returns you deserve. In conversations with shop owners over the last 5 years, I’ve listened as many have told me that they feel like all they own is a JOB. Because after spending 60 hours a week in the shop, their employees were bringing home more $$$ per hour than they were.
This business is super competitive.
The price of equipment continues to fall and it seems like a new competitor opens up down the street every couple months. And they’re all the more willing to undercut your price to win some work.
I can still remember quoting jobs years ago. Scared to quote too high and lose the job. Scared to leave a ton of money on the table and work ourselves to death for little profit. Taking forever to arrive at THE price.
Pricing your work doesn’t have to be a struggle
Imagine knowing (with confidence) that every single quote you sent out the door will be a profitable job for your shop. Imagine NOT having to do that internal dance with yourself -
- Is this too high?
- Am I leaving money on the table?
What would that feel like?
Sign pricing isn’t rocket science. There’s no secret or magic formula to stumble upon. You can learn how to price your work profitably.
In this course, I’ll walk you through all the different parts of pricing your work in an easy to understand way. With no special tools or extra software to buy. There’s nothing you need other than pen, paper, and a spreadsheet.
Start your journey now with my free pricing calculator.